Unlocking the Potential of Augmented Reality in the Consumer Market
Most of our first Augmented Reality experiences was likely to be gained from mobile gaming, and Pokémon GO is probably the most successful and popular game in bringing the concept and experience of Augmented Reality to the wider crowd. According to Statista1, Game is the most popular mobile applications category on both App Store and Play Store. A 2020 Global Games Market Report research from Newzoo2 also states that there are over 2.6 billon mobile gamers around the world compared to 1.3 billon on PCs and 729 million on consoles. These numbers not only indicate a high demand in gaming and entertainment solutions but may also be an indication on a shift of gaming preferences, in which gamers nowadays not only care about the game content but also embrace mobility.
AR in the Utility Sector
The potential of Augmented Reality continues to grow in the utility sector. Business has started to realize benefits of adopting immersive technologies in manufacturing, operations, and training. Successful use cases and solutions were found in the utility field showing promising results in increasing worker’s productivity and efficiency, yet minimizing time and cost in operation and labour.
Augmented Reality for Children Development
Do you know that playing is actually one of the most efficient ways for children to learn? Making education fun and interactive might be a key to their growth and development. In combination with Augmented Reality, which also shows vast benefits in early childhood development in many researches, is expected to have huge potential and impact on children's behavior. Immersive technology may further enhance traditional learning method and its effectiveness and improved long-term memory retention.
Integrating GLOW SDK into your Applications to enhance AR MR Experience
MAD Gaze technical team has published different SDK for our latest binocular AR Smart Glasses – GLOW and GLOW Plus. It features with 53° FOV at 1080p, BirdBath Optical Engine, 9 Axis, RGB Camera, Stereo Sounds, and weighs only 92g. Its portable and foldable design allows you to use it anytime and anywhere, the powerful components make it the perfect gadget to enhance your gaming and entertainment experience. In order for developers to fully utilize Its power and add-on different innovative AR MR content, I’m going to share with you some examples on how you can integrate our SDK into your applications, to enhance AR MR experience of your audience through simple development process.
AR brings you Smarter Cities
Different technology approaches have been implemented to tackle urban problems and challenges. Smart solutions are used widely in the transportation systems, infrastructure, pollution monitoring, and public security, etc. The increased use of IoT, Big Data and Artificial Intelligence, and the increasing availability of broadband internet access has further accelerated the roll-out of smart solutions, which made smart cities no longer a thing of the future.
AR Transforms Human Behaviours
Technology has reshaped the medical industry through simplification of complicated medical process and development of technological solution that cure illness. It has transformed the entire experience for both medical experts and patient. As we move further into 21st century, experts had started to adopt augmented reality into different medical solution - From simulation training to remote support, and it has now widely expanded to different medical solution and therapies.
COVID-19 Accelerates Digital Transformation
2020 has been a tough year for everyone. COVID-19 has affected us in a global scale and had tremendous impact on our daily lives in all aspects. Schools are closed, travels have been highly restricted, people started to work from home, business across different industries are forced to adapt quickly to social distancing. In response to this global outbreak, people are gradually changing their behavior. Employees started to find benefits from the new remote working style, business started to think that meetings can be replaced via remote communication platforms. This unexpected “side-outcomes” is likely to have an ongoing and lasting impact even we transit back to “normal” and beyond. Business should consider incorporating new digital tools and strategies, not only to mitigate the impact of COVID-19 but to make themselves more resilient against future risks and disruptions.
AR Facial Recognition
AR filters are going VIRAL on all kinds of social media! AR facial recognition and AR tracking was used in this technology which allows users to turn themselves into different animated objects. Beauty industry has started to adopt this technology into their business with great results. For instance, Sephora has integrated AR facial recognition into their mobile application, which allows customers to apply virtual makeup with their products in a second. L’Oreal has also adopted this technology by superimposing nail polish and nail arts onto their customer hands. Not only it further enhance the engagement between business and customers, but it is also a great way for the business to boost their sales, as customers are more likely to make their purchase when they can actually visualize it, especially under this case - Customers always wanted to know how make up products and colours might appear on certain skin tones.
Travel Like A PRO
You made a bucket list, packed all your essentials, did a thorough research in advanced just because you want to get the most out of your travel at a new city! It’s easy to get overwhelmed while traveling to a new place - Either you might end up getting loads of fun or turn it into a total disaster.
The New Era of Learning
AR and MR has been increasingly used nowadays in the education & training field, it provides the world with a brand-new learning experience through interactive AR content. Not only it allows students to visualize complex concept but also greatly enhance the engagement between students and teachers.